Staying unique and relevant in this competitive mobile app marketplace can be a challenge because of the deluge of new apps that flood the app stores every single day. Google Play Store pegs the number of apps it had in at the end of 2017 at 3.5 million while the Apple Store came in second at 2.1 million. Apps have become a billion-dollar industry generating revenues for businesses big and small and there have been many stories of successful enterprises that started from a great app. 2018 has seen the evolution of app development go into new frontiers such as Artificial Intelligence (AI) and Internet of Things (IoT).